Online reviews can influence almost every potential client. If your practice has a good reputation, they will be more inclined to call you. However, a bad dental experience can have lasting negative consequences.
A good dentist will always do their best to minimize the negative feedback. It is best to respond quickly and professionally. A quick thank you to a patient who leaves a review will help to salvage the situation and will also demonstrate that you're willing to listen to the concerns of your patients.
Never let one negative review ruin your reputation. Patients should be encouraged to leave reviews on any website where they are listed.
This is one the most important things a dentist could do to ensure that they have a strong online presence with positive reviews. It is estimated that 94% of patients use online reviews to evaluate their healthcare providers and 72% of patients will turn to a dentist's online ratings before deciding on which doctor or dentist to visit.
It can be challenging to manage an extensive online reputation campaign if you have a small or mid-sized dental practice. It is a good idea for a professional to assist you in monitoring your online reputation and collecting and displaying positive reviews.
You should also consult an internet attorney to protect your practice from fake dental reviews. Fake reviews can harm your reputation and lead to a loss of business.
First, you need to verify that the review is genuine or fake. This involves looking at the review's text and identifying who wrote it. If the review is clearly not from your practice, or if it contains inaccurate information or inflammatory language, then it may be a false review.
Next, make sure to check if the review is against the platform's terms. This will help you to determine if the review is fraudulent and should be flagged or reported immediately.
After you have determined that there is no possibility of a fake or fabricated review, it's possible to take steps in order to remove it from the site or identify the author. To sue the site for publishing the review, you can either file a John Doe suit or hire an experienced internet defamation lawyer.
Another option is to contact the author of a negative review and ask them to edit their post. This will give you an opportunity to make the review more accurate and to fix any issues that may have been missed in the original.
Also, you should consider displaying a sign or social media content featuring positive patient reviews. This will build brand equity, add value to your website, and show your patients that you care about them.
Lastly, it is important to remember that you should only leave reviews on platforms where you are actively soliciting them from your current patients. If you don't, your practice could be exposed to negative reviews from angry patients who want to take their revenge.