A product comparison site allows users to compare the features and prices of different products. Its ability help consumers save money and make better purchases is why it is so popular. It allows companies to compete with other sellers as well as improve their pricing strategy.
An overwhelming 85% of online shoppers use product comparison sites to help make their purchasing decisions. It's therefore a smart idea to have one. It's not as easy as just creating a website with some ads. A solid business plan and a monetization strategy are essential.
Targeting a niche market is the best way for a product comparison website to be created. This way, you'll be able to build an audience that is interested in your product and you'll be able to make sales and earn a profit.
Before you can start to build your website, it is important to determine what niche it will fall into. There are thousands upon thousands of websites offering comparison services online. It is therefore important to choose a niche you're passionate about.
It is important to concentrate on products that are well-known in your country. This will help you rank better in search engines. You'll also be more likely to attract visitors to your site.
Once you've decided on the type of product comparator site you want, it's time for you to design and develop your site. A solid layout will keep your visitors on the site longer and improve your conversion rate.
Your website must be simple to navigate and user-friendly. This includes the item name and price as well as any specifications that are important for a buyer's decision making process.
Your filters should allow users to find products that meet their specifications. These can be as simple a model number for the computer they want or as complex as the size of their hard drive.
Reviews from other buyers is another feature that you should add to your product comparison website. This will ensure your customers are happy with their purchase and that you are a reliable resource.
It is an important component of any website that compares products. Over 90% of consumers read reviews before making a purchase. Each third person who visits your website will read 4-6 reviews.
Referral links are the most popular way to generate revenue through a product comparison site. Referring to other sellers through a product review is one way to do this. You will typically need to link to a merchant's program affiliate program on your site.
A product comparison site can also be made with WordPress and WooCommerce. You will need to use a plugin, or an external tool. You can find many tools to help you build a product comparability website.