Client testimonials are an important part of your marketing strategy, and they can be a big help when it comes to closing deals. It is estimated that 9 out of 10 people trust what an actual person has to say about a company, rather than what the company claims. That is why it is vital to generate testimonials.
Getting Client Testimonials
It is important to have the proper tools and processes to collect testimonials. This could mean using a form that you can customize to your business' needs, creating a landing-page for customers to complete, or automating with SuperLinks.
Ideally, your team will be able to collect testimonials as they have conversations with your customers. It's important to provide your team with the tools and training they need so that they can ask for testimonials in a natural way.
You can ask customers for testimonials by sending them a personalized letter-style e-mail with a hyperlink to your submission page or form. It will prevent you from feeling like you are interrupting someone's conversation.
Personalizing the request will also show your customer that you care about them and their experience with your product or service. It will also be easier for them to write a positive review about your company.
It's a great idea to send a template along with your email to ask for testimonials. This way, they won't need to write the same thing every time. The template will also help them save time by not having to spend as much time on email writing.
Sending this email after a project is also a great idea, as the client will still remember how you helped them. The client will be more inclined to respond when you ask them to do so.
Depending on the kind of product or services you provide, it could be more effective for your customers to make requests at specific times of their success with your products or services. It will vary depending on the type of business you run, so do your research to determine when is best for your customers.
Automation is also a great tool for collecting testimonials. Just make sure you're sending the right requests at the right times. This can be achieved by setting a trigger within your marketing platform to automatically send a message when a client reaches a milestone.
The most effective testimonials focus on how your product/service has made a difference for the client. This helps prospective customers understand exactly how your product or service can help them, and it will be more likely to persuade them to take action.
You can also use testimonials to build social proof, which will help your sales team close more deals. They're also a great way to obtain referrals from satisfied customers.