Sephora sells Sunday Riley's popular skincare range. They're known for their high-end beauty products and ethical business practices, and they're a great option if you want to treat yourself to some luxe skincare.
You can also find them affordable, if you're not a big spender on cosmetics. This brand is also known for making products without harsh chemicals or preservatives that can cause irritation to the skin.
You can select a product that is right for you based on your skincare needs and type of skin. They're also known for their high concentrations of active ingredients, which means you can get the most out of them.
Their commitment to environmental sustainability and cruelty-free products make them a great choice for green beauty fans. They use organic or sustainably-farmed ingredients in their products, and botanicals from the US.
The range is extensive, covering everything from the hair to the eyes. They also offer a wide range of all-in-1 products that can help you save money and time, while getting the best possible results.
Sunday Riley fans should take advantage of their spring savings until April 11. They're offering discounts up to 20% off many of their best-selling products, so there's no better time to stock up on your favorite brands.
Fake reviews & Buzzfeed
A whistleblower revealed how Sunday Riley employees faked reviews on Sephora's ecommerce site to increase their sales. Employees were told to create multiple profiles on the website, write glowing reviews and bury any negative ones so that they could sell more products.
The FTC launched an investigation and found that Ms. Riley had been responsible for the reviews, as well as encouraging her employees to create them.
She instructed them to use "virtual privacy networks" (VPNs) before writing reviews so that they could not be traced to the real IP address of the company and were less likely to get caught. The reviewers were instructed to "rewrite' the reviews in a way that would make them seem more relatable. For example, "I have tried everything but this is the only one that works."
The FTC investigation concluded that Sephora was "aware that it could be that its employees are generating fake reviews on Sephora's site." But they didn't say how the company was aware of it.
The FTC stated that the company and CEO had violated antitrust law by using an e-commerce website to promote goods they didn't intend to sell. The agency also accused it of misleading customers by claiming fake reviews written by non-brand employees were actually created by other people. The agency also wants the brand to stop this practice in the future.