
Product ratings are the best way for your products to show up in Google Shopping, and it's one of the most popular ways that shoppers use to find products online. With a rating, you can help searchers decide whether your products are worth their time and money.
Your Google Shopping listings have a star rating system that makes it easy for searchers compare a few options. It can also increase your chances of getting a high click-through from Google Shopping ads. You should note, however, that ratings can only be displayed on your Google Shopping Listings if you've met all requirements.
In order to have Product Ratings appear in your listings, you will need to submit a reviewfeed to the Google Merchant Center. The reviews feed consists a XML-file that includes information about the products and reviews. The feed needs to be updated monthly to remain eligible, so be sure to check it on a regular basis!
Also, make sure that all your reviews are in line with these quality guidelines.

You should provide quality reviews that are based on real research and subject-matter expertise. This will make your reviews standout and attract more clients.
This is an excellent place to begin because it's easy and free to build a strong reputation online for your company. You can even use it as a way to gather testimonials from your most loyal customers.
You'll need to create a Google Account in order for you to get started. It may take up to a few weeks before you can get started, so be patient.
After you've created your account, you can create a Google Shopping ad campaign with the goal to drive traffic to your store or convert sales. The ad should contain the average star rating of your products as well as your reviews.
These ratings can be displayed in Product Listing Ads (PLA), and catalog. This can help increase conversions from Google shoppers looking for a particular product. This feature works in all countries with Google Shopping.

For any eCommerce business, having good reviews is vital. Google's product reviews program will help you increase sales as well as customer satisfaction. The program is simple to setup and requires at least 50 reviews across all products.
Yotpo will automatically feed your reviews and display them on your product details page. You can also add photos taken by users to your website.
Product Review Program: How it Works
The Google product reviews program is a free service that helps retailers gather customer feedback on their products. The program sends emails to customers approximately one week before they are expected to order, asking them to rate the product purchased from your company.
After you submit feedback, you will receive an email with the feedback. The feedback can be viewed in the Google Merchant Center. You can also use the feedback for product improvement.