Businesses should have many positive online reviews. These reviews demonstrate that the company values customer feedback, and is committed to maintaining a good reputation. There are many things you can do to encourage reviews. Whether you're a small business or a giant corporation, there are many ways to promote online reviews and create a healthy customer community.
Why customers like to see a lot of reviews
Many customers like to read multiple reviews before making a purchase. It makes products look more credible when there are both positive and bad reviews. A large number of negative reviews does not make a product more credible.
These reviews are verified and trustworthy. This way, consumers are able to determine whether a business will treat them well. This could save them both time and money. Research has shown that 88% of consumers trust online reviews when making purchases. So, businesses should pay close attention to the impact of these reviews.
A business can grow by gaining positive reviews online. Customers are more likely to buy from businesses with positive reviews. Negative reviews may cause customers to purchase less. Negative reviews could also encourage them to search for other options. In fact, negative reviews can discourage 94% of online shoppers.
How to get more reviews
If you're a new business, it can be hard to know how to get more online reviews. Ask your customers. It is not easy to remember and it can be difficult to find the right way. There are many strategies you can use in order to get more reviews.
A good way to get more reviews is by creating an email list. A good email marketing software can allow you to automatically email website visitors after they've made a purchase. This is known as a "triggered" email campaign. This is the best time to send an e-mail after a customer makes a purchase. This will enable you to attract more customers and get more reviews.
Another way to ask for reviews is to offer incentives. You can offer customers a free sample or a small discount to get them to review your product. A review station can be set up in your store. Make sure that customers are able to follow the steps.
How to respond to negative reviews
A negative review can have a devastating effect on a business but it doesn't need to be a detriment to your reputation. It shows customer ethics and respect that you respond professionally. It can also be an opportunity to clarify what went wrong. However, don't get defensive or overcomplicate your response; keep it brief and focused on solving the issue at hand.
Responding to negative online reviews should focus on customer service and your commitment. It is important that you acknowledge the person behind the review and offer an apology. Often, consumers will be more likely to leave a positive review if they know the brand is trying to fix the problem. Sometimes, businesses may even be able to get the name of those who wrote the review. You can make an unfavorable situation into an opportunity to show how much you care for your customers by following these seven proven steps.
Reacting to negative reviews by acknowledging them, and then making the necessary changes based upon customer feedback, is the best way. Communicate directly with customers to explain the negative review's impact on your business. If the customer is not able to communicate with you, it is worth following up offline to resolve the problem. If this fails, ask the person to remove your review.